Technology Essential in Service of the Salesian Mission

25 Apr 2018

(ANS – Rome – April 17) – On Monday, April 16, a seminar began for the leaders and operators of Salesian mission offices, planning and development offices, various foundations, and other Salesian organizations involved in communications, fundraising, and development activities. The seminar’s theme is digital marketing: “Technology at the service of the mission.”

Sixty-five representatives from various NGOs and structures of the Salesian Family of all six continents participated at the seminar, held at the Fraterna Domus of Sacrofano, near Rome. It ended on Saturday, April 21.

The first work session examined the basics of digital interaction and the foundations for developing a digital marketing program. It covered such topics as analysis of the ease of navigation of institutional websites, reading statistics on their respective web visitors, and digital campaigns dedicated to specific projects.

The same themes were discussed in the second session, which examined the most advanced resources and tools currently available, with reference also, but not limited to, the use of social networks.

In the morning session of the Day 2, the focus was on how to develop appropriate fundraising strategies; in the afternoon, the presentation of five practical tips best for coordinating the whole series of activities related to communication, marketing, and promotion that the various organizations already traditionally perform.

On Days 3 and 4, opportunities to work together were discussed – with a review of what development agencies and structures with features or dimensions similar to the Salesian networks do; also, the advantages deriving from collective work were illustrated. Presentations to identify proposals and programs on which to work together followed. A list of priority initiatives and possibilities was drawn up, with efforts to create a roadmap to implement increasingly integrated and effective services between the various realities.

In an increasingly competitive context between NGOs and associative entities, all increasingly mediated by digital technologies, being able to make the most from available resources becomes a fundamental factor toward benefitting the neediest children and youths around the world.

“It is not enough to do good; we must also do it well,” says a famous proverb. The Salesian network is working, indeed, to do so at its best.


Technology Essential in Service of the Salesian Mission

(ANS – Rome – April 24) – In his first message for World Communications Day, in 2014, Pope Francis wrote, “Do not be afraid of becoming a citizen of the digital environment.” That encouragement from the Holy Father motivated the Salesian Congregation’s Missions Department to organize a first seminar on “digital marketing,” whose theme was “Technology at the service of the mission.”

Fr. George Menamparampil, its organizer, explained: “The Salesian mission offices have always sought, in traditional forms, the collaboration of benefactors to support the neediest youths. Now we want to do the same thing, but using the most modern technologies, entering the digital world, also adopting digital marketing techniques to make Don Bosco’s name and mission known in the world.”

The conference, held during the third week of April, received comments of satisfaction from many participants.

“Technology moves the world and moves the hearts of benefactors, to the extent that we are able to make them directly aware of the daily life of our missionaries and of the children and young people in our missions. Technology allows us to make the relationship with our benefactors much closer, to show them the results of our projects, to have direct and timely communications…. We are blessed, in this age!” was the enthusiastic comment of Fr. Mark Hyde, director of Salesian Missions in New Rochelle. [Fr. Mark is in the back row in the photo, wearing a mile-wide smile.]

“It was a very nice moment to expand one’s view of the Congregation and to learn about all the existing initiatives on a global level and to strengthen the Salesian mission in the world. It was very nice to learn, train, and practice the technological skills at the service of the mission,” added Fr. Victor Mora, president of Chile’s Fundacion Don Bosco.

After five days of work, listening and sharing, Fr. Adriano Satura, coordinator of the province treasurers of the Salesian East Asia-Oceania Region, summarized the benefits he received from this seminar in three points: “I understood how important it is to be truly immersed in the digital world; I understood that technology offers effective channels for the work of the mission offices; and I felt encouraged to develop the mission office of the South Philippines.”

Photos on ANSFlickr, videos on ANSChannel


Interview with Fr. Mark Hyde, SDB